When anyone puts anything out into the world wide web, there is always the question, “Who even reads this junk.”  This question has sparked an entire industry to come about.  All across of the internet, there has been a new profession of hunters.  They track down all kinds of data.  Some that is useful, lots that just seem like information for information sake, but every now and then, there is a tidbit that holds some value.  This bit of value is usually measured in dollars, as with all things of value.  So how does the internet provide dollars to the real world in the form of data?  It puts together the myriad of data into nice pie charts and the occasional bar graph.  These charts and graphs allow for the businessman to understand the statistician, thus giving birth to a new area of profit making.

You see how that works? Data can be put into graphs and boom, money, kind of.  In actuality, the information is sorted and measured to understand the people who read the aforementioned junk.  Everyone is putting things on the internet, but how do we figure out what the audience likes and dislikes.  True there is the thumbs up/down approach, which works when that option is available, but often that option is nowhere to be found.  So these statisticians found a way to track the workings of all the people out in the world.  Sounds expansive, but really they just figure out what the ones they care about are doing, which can lessen that stack dramatically.  So now you know that 10 people like an article you wrote.  Next step is to shake out the dollars and more likely cents from that bit of knowledge.

The cash value of it all is directly related to the way you can manage your audience.  That’s the ongoing part of anything.  If you can continue to get people who are willing to read what you have to say, then you’ll build a following.  If you can build a following, then you can manage a way to get their attention to make you money.  Data allows you know what gets the rest of the world’s attention or, less drastically, those willing to read your words.  Turns out people like the way you ramble on about nothing.  Guess that means you should produce more lines of ramblings.  It’s that simple, make your words work for others.  Creating art for yourself is rarely as profitable as creating entertain for others.  Though, if you’re lucky, your art is someone else’s entertainment.  But this works in other ways too.  If people trust your words and your opinions, then maybe they’ll trust your links too.  Then you become an opinion leader working not only for your own cause, but also for others.  And others like to pay for influencers to say a few nice things on their behalf.

The audience is in place.  Turns out people are actually willing to listen to you.  Data is in place. Now you know what they like more and what they like most. Money is in place.  Now you understand how to play to your crowd and how to get investors to pay for your crowd.  It seems like a simple process all brought to you by the middleman, the one that puts math into the entertainment and business.  Now if only there was a way to get people to buy into the rest of the crap you’re peddling.

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