My latest readings from Chris Brogan and Julien Smith’s book, “Trust Agents,” combined with the articles “Untamed Blog” by Kathleen Long et. al. and “Saving Disney” by Sarah Feldner and Rebecca Meisenbach has laid out pretty much everything you need to know about blogs.  Other notable social media were also referenced, but the key piece of analysis was centered on one of the older internet tools, the blog.  The standard concept was to create a format which can be taken as relevant and interesting to those that read it.  There are many things that will make a blog useful and/or entertaining to the reader.  The key is finding the right combination of tactics applied through the use of language meant for the audience.

The tactics can range, but idea about the community that is trying to be established is the core of their intent.  How do we build a central hub for the world to engage about the topics that the blogger presents?  The writer will offer the right words and tone.  The audience must be able to understand the message and be not afraid to interact with both the writer and those that are also willing to engage the writer.  If others are responding to the message, then that messenger must also be willing to reply.  This results in dialogue, the two-way messaging that the internet is all about.  People not only want to be able to read and discuss anything and everything, but they also want to feel as if they’re being heard.  Simple enough.

Now the aforementioned literature focuses on the public relation capabilities of blogs.  Public relations is the bottom line aspect that businesses like to use when viewing the potential of a blog.  Public relations is suppose to equate to dollars at the end of the day, thus a business blog needs to find where that dollar is hiding.  This can also follow for personal blogs, because both are seeking out the same result: more readers.  This can be developed in many ways, and if you wished to know each and every one of those methods, go read these items, but if you want to start with one, just be available.  That relates to the dialogue bit.  People are going to read.  They’re going to comment.  They’re going to ask questions.  Your primary role is to be there to respond.  Update often and be read to engage any kind of audience you can find.  If you can’t find one, then there are plenty of other tricks to learn, but start slow and try to find someone willing to listen and willing to share.  Just think, if they’re willing to engage with you, they’re probably will to tell a friend (or maybe even two).